The market is full of coaches. Most sell templates. Here is how to spot real coaching.
Online coaching has become a mass product. Many sell the same plan to hundreds of clients at once. Real coaching is something else.
A good coach knows your situation, your daily life and your limits. He adjusts the plan when life gets in the way. He is reachable and honest, even when the truth is uncomfortable.
That is exactly how I work. Individual plan, weekly check-ins, direct contact. No copy-paste, just real coaching person to person.